Stations’ Streaming News Strategies Are Literally Evolving By The Minute

Constant data allows stations to iterate on the fly on their streaming and FAST channels, executives from CBS News & Stations, Fox Television Stations and Gray Television told a NewsTECHForum audience last week.


Know Your Audience: The Value Of Tailored Advertising Models

Bitcentral’s Greg Morrow: Broadcasters embracing FAST channels target the “average” viewer with advertiser at their peril, as relevancy for specific can be a game-changer for retention.

Greg Morrow Named Bitcentral Business Development VP

Bitcentral Inc., a provider of efficient media workflows in the U.S. and Latin America, has hired Greg Morrow as VP of business development. He will primarily focus on structuring strategic […]