Giant media buyer GroupM expects U.S. TV ad spending to fall 5.1% to $62.3 billion in 2024, excluding political ad spending, following a 5.2% decline in 2023. Traditional TV spending is seen dropping 10.7 to $45.7 billion, while spending on connected TV advertising climbs 14.8% to $16.6 billion in 2024, getting a 26.6% share of TV ad dollars.
TVN FOCUS ON BUSINESS
NFL Remains Top Draw For Advertisers
Fall’s upfront would have been a lot worse were it not for leveraging NFL packages with advertisers, and the league continues to pull them in in all sizes.