Vox Media has inked a deal to acquire Group Nine, a leading collection of multiplatform media brands including The Dodo, NowThis, PopSugar, Thrillist and Seeker. The portfolio will join Vox Media brands including SB Nation, New York Magazine, The Verge, Vox, Eater, The Cut, Vulture, Polygon and The Strategist, along with its rapidly growing podcast and studios business, and diversified revenue model across advertising, content distribution, commerce and subscriptions.
The content produced by Group Nine Media covers up-to-the minute topics tailored to its social media-focused and increasingly mobile audiences. So it’s no surprise the digital media publishing giant needed […]
Discovery Communications has put down $100 million to become a minority shareholder in a new holding company called Group Nine Media.