WPP’s GroupM unit this morning announced plans to double its annual media investment in women’s sports-related media, and has created a new, dedicated marketplace to focus on it. As part of the initiative, GroupM said it is looking for “first-to-market” opportunities for its roster of clients including Adidas, Ally, Coinbase, Discover, Google, Mars, Nationwide, Unilever, Universal Pictures and others in its 2024-25 upfront media-buying negotiations.
With television making the transition from a linear medium to a digital one, GroupM has formed a group designed to give advertisers a stronger voice in how TV advertising evolves. The GroupM Ad Innovation Accelerator consists of a combination of traditional media companies, streamers and tech companies. Initial participants are BrightLine, Disney, Kerv, NBCUniversal, Roku, Telly and YouTube. Other interested parties will be able to join.
Following five semi-annual revisions since it was first benchmarked in July 2021, the Big 4 agency holding company forecasting composite for worldwide ad-spending growth for this year has fallen 1.1 percentage points to 4.3%. The composite — a simple average of each holding company’s percentage growth estimate for total ad spending — also shows the consensus falling to 5.8% for worldwide growth next year, down from +7.1% when it was first benchmarked in January 2022.
IRIS.TV, a content data platform, has partnered with GroupM, WPP’s media investment group, to leverage the IRIS_ID “as the primary method for accessing video-level data enriched by contextual and brand-suitability data […]