“The XFL has a good chance to become a small, viable opportunity for clients based on its WWE ownership backing,” says Adam Schwartz of Horizon Media. “I don’t think the XFL will ever become the NFL, but if the product is strong, it will get viewers to watch and, perhaps, to gamble on the games [and] that will draw more viewer interest.”
WPP said Christian Juhl, who currently leads GroupM’s ad buying agency Essence, will assume the new role on Oct. 1. GroupM buys tens of billions of dollars of commercial space on behalf of advertisers. One of Juhl’s biggest remits will be to evolve the company’s partnerships with ad and tech vendors.
Fox is the latest TV network to join Project OAR, the TV consortium designed to standardize addressable TV buying. The group also announced the formation of an agency advisory committee that includes Publicis Media, Omnicom Media Group, GroupM, IPG’s Magna Global, Dentsu Aegis, Havas and Horizon Media.
GroupM issued a revised ad-spending forecast today for the U.S. predicting underlying growth (which excludes political advertising) of 5.8% for 2019. That’s just slightly lower than the 6% underlying growth GroupM says the U.S. market achieved in 2018. The WPP media unit also forecast underlying growth of 4.8% for 2020.
As global president of business intelligence, the research analyst will lead the company’s marketplace analytics, forecasting and publishing.
The new offering is designed to help TV advertisers target viewers more precisely across the spectrum of video platforms including broadcast, satellite and cable TV and the array of video-on-demand offerings tied to those channels; over-the-top providers and game consoles, all combined for scale.
WPP’s GroupM today announced it is imposing its viewability standards globally and strengthening them for social and mobile newsfeed environments. It’s also undertaking a research to study the performance of social and newsfeed video.
Mindshare, the GroupM agency, has absorbed sibling Ogilvy unit Neo, which becomes part of Mindshare’s newly formed Performance Group, the agencies have confirmed. The new unit also houses an operation called FAST (Future Adaptive Specialist Team) which focuses on marketing via addressable channels. For GroupM it’s the second big agency restructuring move in recent weeks, following its decision to fold Maxus into sibling media agency MEC. Neo was formed in 2006 as a digital media unit of Ogilvy.
After celebrating the benefits of robust ad spending in 2016, the U.S. media world may have to prepare for a hangover next year. Madison Avenue is seen paring back on the amount it spends in 2017 as advertisers ponder heavier investment in digital media and gauge the pulse of consumers under a mercurial new U.S. president, according to two of the ad sector’s biggest purchasers of commercials. While advertisers will spend more money overall, the amount of increase in their outlay from year to year is expected to narrow.
After serving since 2005 as chief investment officer for the North American operations of GroupM, the large media-buying operation that is part of ad-holding giant WPP, Scanzoni is moving to a new role – and the shift is indicative of a transformation of how Madison Avenue is buying commercial inventory across all media. He becomes president of investment, meaning he will oversee how advertiser dollars are allocated across TV, print, radio, digital and local media, as well as the burgeoning swell of analytic tools advertisers are tapping to help them determine their allocations.