Analyst: Political Ads Should Top $10B

Election season is on track to bring in record political advertising spending, with big broadcast TV station groups, such as Nexstar, Gray and Tegna, among the key beneficiaries, according to an analyst report. Guggenheim Securities analyst Curry Baker on Wednesday forecast “a record political cycle in 2020 with total political advertising expected to exceed $10 billion.” He mentioned ad prognosticator GroupM’s forecast along those lines, which compares with the $8.7 billion recorded during the 2018 mid-term elections.