Stations can get tools and platforms that will deliver ads, target ads and do all the backend content distribution and data analytics. But to be successful, “it really goes back to understanding who your audience is and how they want to interact with your content.”
Guy Tasaka, chief digital officer and VP at Calkins Media, has been honored as the Local Media Association’s Innovator of the Year, the organization said Friday. Tasaka has pioneered the role of OTT at the local media level, where he has also developed a robust digital video platform for Calkins’ newspapers and broadcast stations.
Guy Tasaka, Calkins’ chief digital officer, is one of the principal architects of a strategy for his company that sees a post-newspaper and television future where well-made online video is an indispensible part of the content mix. Tasaka says dismissive broadcasters shouldn’t underestimate the better-staffed newsrooms of newspapers and the ability to train reporters on video.