TVNewsCheck‘s Michael Depp talks with Hadassa Gerber, TVB’s chief research officer, about its latest media comparisons research study and with Harry Jessell, TVN‘s editor-at-large, about a broadcast investment alternative to paying dividends along with the clarifying picture about sports rights negotiations. Read Jessell’s column on dividends here.
The veteran advertising and research executive joins from the Syndicated Network Television Association where she was the director of research and systems for 12 years.
