Talking TV | TVB Research, Dividends And Sports Rights

TVNewsCheck‘s Michael Depp talks with Hadassa Gerber, TVB’s chief research officer, about its latest media comparisons research study and with Harry Jessell, TVN‘s editor-at-large, about a broadcast investment alternative to paying dividends along with the clarifying picture about sports rights negotiations. Read Jessell’s column on dividends here.

TVB Names Hadassa Gerber SVP-CRO

The veteran advertising and research executive joins from the Syndicated Network Television Association where she was the director of research and systems for 12 years.