Rentrak Signs Measurement Contract With Hallmark

Multi-screen media measurement firm Rentrak Corp. today announced a contract with Hallmark Channel and Hallmark Movie Channel for Rentrak’s TV Essentials service, which includes the company’s proprietary “Stickiness Index.” “Rentrak developed the ‘Stickiness Index’ as a tool to give networks and advertisers a more valuable metric to measure engagement for linear TV programming. We are […]

Hallmark PR Exec Nancy Carr Dies At 50

Hallmark Names Lorusso Ad Sales Marketing Dir.

Toni Lorusso has been named director, ad sales marketing for Hallmark Channels (Hallmark Channel and Hallmark Movie Channel), which is owned and operated by Crown Media Holdings, Inc. Based out of the New York office, Lorusso will report to Susanne McAvoy, executive vice president, marketing. Lorusso will be responsible for maximizing advertising sales revenue potential by […]