Crown Media Signs Long-Term Deal With Rentrak

Multi-screen media measurement firm Rentrak Corp. announced that it has signed a long-term TV Essentials contract with Crown Media Holdings Inc. for its Hallmark Channel and Hallmark Movie Channel cable networks. Hallmark used Rentrak’s proprietary “Stickiness Index” during the 2011 upfront season. “We expanded our relationship to a full subscription to Rentrak’s TV measurement service […]