Hurricane Telethon Draws 15.7M On Broadcast
Hand in Hand: A Benefit for Hurricane Relief Telethon drew 15.7 million total viewers across the Big Four broadcast networks on Tuesday. The hour special aired from 8 to 9 p.m. Of the four networks, NBC drew the largest audience for the telethon with a 1.1 rating in adults 18-49 and 6.1 million viewers.
Originally conceived as a benefit for victims of Hurricane Harvey in Texas, the Hand in Hand telethon was expanded to help people in Florida and the Caribbean devastated in recent days by Irma. The star-studded telethon that took place in New York, Los Angeles, Nashville and San Antonio raised $14.5 million by the time cameras were turned off.
Organizers of Hand in Hand: A Benefit For Hurricane Harvey Relief, scheduled to be broadcast simultaneously on ABC, CBS, NBC, Fox and CMT on Sept. 12, are extending a helping hand to those who may be affected by Hurricane Irma.
The major broadcast networks, with a little help from a big bunch of A-listers, are banding together to raise funds for the Hurricane Harvey relief effort. Houston native Beyonce, as well as George Clooney, Oprah Winfrey, Barbra Streisand, Julia Roberts and Reese Witherspoon are among the boldfaced names scheduled to appear on the Sept. 12 special, which will be based in Los Angeles with cutaways to New York and Nashville.
