Metadata Is Key To Improved News Workflow
Broadcasting’s top tech practitioners are focused on improving the speed and use of metadata. ABC’s Tish Graham: “Whether it needs to be a linear piece, or it needs to be OTT or some type of digital piece, we need to build the backend systems and automate them as much as possible to be able to move that content wherever it needs to go, and to be reliable.” And metadata is also essential to find content in an archive or to direct OTT distribution, plus efficient use can also lower overall storage costs. (Photo: Jill Altmann)
Tribune Broadcasting recently reversed its policy of reticence when it comes to discussing technology, and what a story the station group has to tell. Motivated by a desire to shrink its tech spending dramatically and shed costly maintenance contracts, Hank Hundemer, Tribune SVP of engineering (above), launched an ambitious engineering project to create and maintain a homebrew newsroom system and master control that the group began to deploy in 2008.
