THE PRICE POINT

As The FCC Dithers On The Top 4 Rule, The Case For Consolidation Grows Stronger

Stagnant regulations and a constricting economy may force the number of TV stations producing news to narrow. Ironically, that could also lead to an increase — and improvement — of news.

THE PRICE POINT

Television Lessons From A Newspaper Company

Today’s news consumers are smart. They know opinion, preaching and lectures when they see them, including on our own networks. If we want to retain their trust, we must never forget that viewers see forming an opinion as their prerogative, not ours.

THE PRICE POINT

An Anonymous Reporter Speaks For Many

The frustrations of a multimedia journalist over the job’s low pay and difficult working conditions published last week by TVNewsCheck rings true with many accounts I’ve heard across the country. The issue is reaching a tipping point that station owners would do well to heed.

THE PRICE POINT

Forget Subscribers. Now It’s All About Advertising

The recent upfronts saw networks turning on a dime from their obsession with acquiring subscribers for their streamers to their former adoration of advertising. Whether there’s enough ad revenue to support this industry-wide pivot is another story.

THE PRICE POINT

Networks Fray Rope Between Their Affiliates And Streamers

Networks are shortsightedly alienating their affiliate partners with their fixation on their streaming platforms. In so doing, they’re ignoring local brand value, which can carry them over the chasm between hit programs.

THE PRICE POINT

Why CNN+ Failed

The nascent streamer’s abrupt end has roots in the larger failure of CNN’s brand promise, which was squandered by a belated leftward turn at the cable network.

THE PRICE POINT

Unless The FCC Acts, Some Stations Face Reduced Local News

Virtual Multichannel Video Programming Distributors (vMVPDs) operate in the loophole of the internet, free from having to honor network exclusivity agreements and able to negotiate directly with ABC, NBC, CBS and Fox, thus cutting local affiliates off at the knees. Their regulation needs to be at the top of the FCC’s agenda or quality local news is in peril.

THE PRICE POINT

How To Become A General Manager

Being a GM is a complex job that requires balancing many competing interests to reach a few common goals. For those who seek it, the best groundwork is laid by learning every role at the station.

Talking TV: Who Owns The MMJ Safety Issue?

TVNewsCheck‘s Michael Depp and Hank Price discuss the dangerous vulnerabilities facing multimedia journalists every day with MMJ Adam Mintzer, asking who bears responsibility for the problem — from news directors and GMs to station groups CEOs themselves.

THE PRICE POINT

Is CBS For Sale?

ViacomCBS — now Paramount — President-CEO Bob Bakish’s two-and-a-half-hour presentation on Tuesday was heavy on talk of streaming but lacking any noticeable discussion of CBS News. Could this foreshadow the company getting out of the news business?

THE PRICE POINT

News Directors Must Own The MMJ Safety Problem

Hank Price: Multimedia journalism was born out of financial considerations, and now that MMJs are widespread, TV news owners and management have an obligation to better ensure their safety. It’s time for news directors to step up at the station level.

THE PRICE POINT

Wake Up, Nielsen. TV Is Moving On With Or Without You

TV’s very currency is in crisis, fueled by deepening questions of Nielsen’s accuracy. As the industry shifts its focus toward attribution, the company needs to pull itself out of its insular shell if it wants to create the future advertising currency and secure its own future.

THE PRICE POINT

SEC Football Will Move Millions From CBS To ABC Affils

When SEC football moves from CBS to ABC in the fall of 2024, CBS affiliates across the conference will lose the single most advertiser-friendly venue in their arsenals. Millions of dollars will move en masse to ABC affiliates, turning station budgets and revenue audits upside down. The halo CBS affiliates have enjoyed will move right along with those dollars.

THE PRICE POINT

Now’s The Time For The Newscast Of The Future

Stations bringing up the rear in their local markets have nothing to lose by shaking off their conventional thinking and introducing some radical changes to their news content. Here are a few ideas on how to kick that off.

THE PRICE POINT

It’s Time To Address Local TV’s Burnout Problem

Local television is an industry that runs on energy, and it has a short circuit. Top leadership needs to confront the burnout issue behind it right now.

THE PRICE POINT

TV Needs Direct Mail 2.0 And NextGen TV Will Help

According to BIA estimates, direct mail will account for $33.4 billion in local ad revenue next year. Now is the time for local TV to frame out how NextGen TV can be deployed along similar lines to capture that revenue for itself.

THE PRICE POINT

Amid Local News Death Narratives, There’s An Opportunity For TV

The death of local news story much ballyhooed in journalism circles says more about the arrogance of local newspapers than the industry’s actual state. But TV stations need to heed an important lesson in the narrative and cast themselves as trusted local partners, not authoritative gatekeepers of information.

THE PRICE POINT

Emperor Nielsen Has No Clothes

Under well-deserved pressure from the Video Advertising Bureau and the Media Rating Council — not to mention Discovery’s David Zaslav — Nielsen is facing a potentially existential moment. It would do well not to revert to its usual defensive crouch and, instead, engage in a straightforward and transparent dialogue with its clients.

THE PRICE POINT

Recalling The Ghost Of Nagano

NBC’s Tokyo Olympics are shaping up to be an echo of the 1998 Nagano disaster at CBS, but aberrations aside, the Games will remain sports’ gold standard.

THE PRICE POINT

The Insanity Of Political Advertising Rules

There’s a welcome place for reasonable regulation of political ads, but the current rules are so cumbersome and fraught with traps that even the most minor mistakes invite ready fines and embarrassment. Hopefully, acting FCC Chair Jessica Rosenworcel’s forthcoming changes will address that, but there’s reason for skepticism.

THE PRICE POINT

Price Point | Leading A Different Generation

Millennial employees can present generational challenges to older industry leaders, but great leadership transcends these differences, a trait especially needed as the industry navigates enormous change.

THE PRICE POINT

The Price Point | Paid Segments Erode Trust In Local News

John Oliver exposed an embarrassing practice of using local news personnel to shill products on air. Station groups that participate are playing a dangerous game with viewers’ trust in the process.

THE PRICE POINT

The Price Point | WarnerMedia-Discovery Deal Exposes Achilles’ Heel

This week’s announcement of a mega-merger between AT&T’s WarnerMedia and Discovery must still pass muster with consumers who may not be willing to pay a premium fee for much of what they watch.

THE PRICE POINT

The Price Point | Nielsen Must Restore Clients’ Confidence

The Video Advertising Bureau accuses Nielsen of a “systematic undercounting” of TV program viewership since last March. Nielsen needs to respond to the accusation with more than a white paper.

THE PRICE POINT

The Price Point | NewsNation Finds Itself At Early Crossroads

Nexstar’s nascent NewsNation cable network has been roiled with high-level departures and “plummeting morale amid dismal ratings,” as summarized by one media writer. It is certainly at a pivotal juncture, and whether it can deliver on the unique, apolitical content it promised will be key to its survival.

THE PRICE POINT

Price Point | As Winter Storm Coverage Proves, Streaming Isn’t Everything

Last week’s winter storms were a reminder that audiences, enamored of streaming though they might be, still tune in to live TV coverage as essential viewing. Networks would do well to take that into account and move forward with integrated distribution strategies that include their legacy station partners.

THE PRICE POINT

The Price Point | A Return In Sight For Stations?

Television stations should take a cue from the NAB, whose commitment to holding an in-person conference in October offers a light at the end of COVID’s long, dark tunnel.

THE PRICE POINT

Price Point | NATPE As We Knew It

The virtual, but still vital, NATPE that took place this week occasions a look back to its origins from early days of hotel suites to a carnival-like heyday packed with stars.

THE PRICE POINT

Price Point | How To Handle Blackouts During A Pandemic

There are no winners on the local front when it comes to station blackouts, but stations can maintain goodwill by answering irate viewers’ calls, keeping clients informed and calling viewers when carriage is restored.

THE PRICE POINT

The Price Point | Leadership In A Down Year

A down year is a good time to be a hero since corporate expectations are low and any successes are magnified. But GMs need to face the situation head on, have the guts to make tough operating decisions and hold the line on sales rates, even when there’s pressure to cut them.

THE PRICE POINT

The Price Point | Suddenly, A Profitable Year For Local TV

A political windfall benefited station groups after COVID’s ravages, and there’s every reason to see political remaining healthy for many cycles to come. The reason? Leading local newscasts still have a close and coveted relationship with their loyal viewers.

THE PRICE POINT

The Price Point | AT&T/DirecTV Divorce Offers Important Lessons

AT&T never had a clear plan to integrate DirecTV into its overall strategy, and instead piddled away its brand and showed an utter failure of leadership in the process.

THE PRICE POINT

The Price Point | Will Ellen Survive? Bet On It

There’s little chance that either Ellen DeGeneres or Warner Bros. will walk away from a staple of daytime TV that has flourished for almost two decades. Look for a carefully-orchestrated mea culpa and a triumphant return — she’s too good an actress for any other outcome.

THE PRICE POINT

The Price Point | The Television Programming Stream Narrows

Everyone who is anyone is now in the streaming business, including the traditional over-the-air networks. Late entrant NBC was so eager for a piece of the pie it was willing to anger its affiliate body by moving some first plays to Peacock. This has damaged an already fragile relationship. Brand is what strong local television stations do best. Whatever the future may bring, their unique relationship with local audiences is an advantage no other form or media can claim.

THE PRICE POINT

The Price Point | Why Local Leadership Matters

Hank Price: One is struck by how important leadership is during these times. Group heads set the tone and define the values of their companies, but only local leaders set the vision for their stations. No company, no matter how good, can overcome visionless local leadership.

THE PRICE POINT

The Price Point | Amid COVID-19, What Has TV Learned?

Some trends in local television are making themselves clear as the country slowly reopens, among them a growing pressure to consolidate, a need to find new revenue streams and greater workplace portability.

THE PRICE POINT

The Price Point | Financial Management Is More Than Money

Station business managers are critical to the organization’s success. Sometimes overlooked, they’re a GM’s partner in running the station and essential to realizing its strategic plan.

COMMENTARY

Managing Impact Of Political Ads In TV News

During the run-up to elections, stations are inundated with requests for political ads during newscasts and stations are happy to oblige. However, for news directors that can mean less time in the broadcasts for news. Hard decisions have to be made such as, “Do we even have time for sports tonight?” News director “victimhood” is often on display. Rather than just acting like a victim, here are some things that might make life a little more bearable.

THE PRICE POINT

The Price Point | Appetite For New Streaming Services Is Limited

Today’s consumer does not have an unlimited financial appetite for new streaming services. Every time a new OTT service is selected, the consumer will feel pressure to drop something else. As competition increases, one must ask what all this means to retransmission consent.

THE PRICE POINT

The Price Point | TV Station Staff Safety Should Be No. 1 Priority

Harassment by unhinged viewers, especially the threat of unwanted sexual attention, is a problem for women appearing on television across the country. We can’t protect our staffs from everything, but we’ve seen this particular problem too many times to not recognize it and take action. Nothing less is acceptable.