Netflix’s major Q2 shortfall on new subscribers signals that OTT services are beginning to learn what broadcasters have long known: not everything will be a hit, and even the best programming has a shelf life.
Television has a bright future if it can adapt to the times and focus on its brand, its consumers and the technology its viewers have chosen, says a veteran industry executive. “The brand is not television,” Hank Price said. “Television is an extension of the brand. We are not in the television business but in the local information business. That is why people are watching us.”
The head of Hearst Television’s NBC affiliate in Birmingham, Ala., caps a nearly five-decade broadcasting career, including 18 years with Hearst.
Hank Price, GM of WXII Winston-Salem, N.C.: “Who is in the best position to create this radical future of journalism? Who will create tomorrow’s “trusted choice?” Will it be major newspapers and leading television stations or two kids in a garage? The answer to that question is up to you and me. Either way, we will get what we deserve.”
In response to last week’s commentary by Ed Rabel critical of local TV news, the president-GM of WXII Greensboro/Winston-Salem, N.C., rebuts: “We live in a new golden age of over-the-air television. Leading stations with strong newscasts find themselves offering more services to more people than ever before.”