Just over a year after publication of SMPTE’s 2110 suite of standards for handling professional media over managed IP networks, the TV industry’s focus has switched from how to transport the data to refining the technology supporting the standard.
Broadcasters thinking of plunging into OTT have big decisions to make, the biggest of which is settling on an OTT platform. They can turn to a turnkey provider or build their own. In either case, here are some vendors that can help.
Sales of most media technology companies are basically flat while their R&D and marketing costs continue to run high, forcing some to reexamine how they sell in a traditionally demanding and rapidly changing market. Above, a Vizrt virtual set demonstration this week at the NAB Show.
Both an ATSC 3.0 single-frequency network (SFN) launch in Dallas and a “model market” test in Phoenix have equipment ready to go and are simply awaiting legal approval to turn on, which could come as early as tomorrow.
Its software-based media processing solution will work with Pearl TV and others in the first collaborative effort to deliver ATSC 3.0 in Phoenix.