The company’s TV stations will use the OTT service to offer a mix of the top news stories and other content targeted to millennials’ interests based on their viewing habits, preferred publishers and favorite topics.
As part of its PILOT (formerly NAB Labs) program, the National Association of Broadcastershas put money directly into Haystack TV, the personalized video news stream, the content engagement company Antenna and Yet Analytics, which specializes in multi-source data collection. The investments are part of the NAB’s push to be active participants in ushering in TV’s future, an NAB leader says.
The TV news app aggregates and curates videos from a wide variety of sources and also provides a continuous and personalized headline news channel for consumers. The videos can be viewed on mobile devices, as well as on connected TVs.