Verance Brings Watermarking To HbbTV

Verance, a provider of standards-based watermarking, today announced plans to bring its Aspect watermarking technology to Hybrid Broadcast Broadband TV (HbbTV), providing a solution that it says will “significantly expand the reach of interactive television services in markets worldwide.” Aspect uses Verance’s high-performance implementation of the standards-based watermarking technologies sanctioned by the HbbTV Association in their recently published […]

Can HbbTV Save Over-The-Air Television?

TECH SPOTLIGHT

HbbTV On U.S. Broadcasters’ Agenda For IBC

The global interactive broadcasting standard will be the focus of U.S. broadcasters at next month’s IBC gathreing in Amsterdam. Says Kevin Gage, NAB’s chief technology officer: “Our job is to go look at what are potential future capabilities of television in the U.S. The outreach with HbbTV is all part of the learning process.”