High Dynamic Range video could well be the next big thing, the killer app for Ultra-HD TV and the improvement that triggers the next wave of TV upgrades. And thanks to a new pact between Technicolor and Vubiquity, it should be available to hundreds of TV networks and studios by year’s end, even in content that wasn’t made for the format. If so, though, consumers may have to pay for more than a new TV to see it.
Sony plans to launch a 4K streaming service in the U.S. aimed at providing purchasers of its 4K Bravia TVs with some content to play on them. The transactional service will provide users of Sony’s new HDR TVs streams in the high-resolution Ultra HD format, complemented by High Dynamic Range (HDR) technology.
HDR, or high dynamic range, promises brighter whites, darker blacks, and a richer range of colors — at least when you’re watching the few select movie titles that get released in the format. Trouble is, there aren’t all that many of those yet, and other HDR viewing options are likely to remain scarce for the immediate future. Even worse, there are likely to be several different flavors of HDR, just to keep TV buyers on their toes.
It’s been a big year for Sony’s Professional Solutions Group, which made a splash at NAB 2015 and IBC with the release of the HDC-4300 4K/high-speed/HD camera system. In addition, Sony continues to roll out products for its end-to-end, live 4K production ecosystem, live HDR production and its IP live production system.
Alongside a host of TV announcements at CES 2015, there were multiple new TV technologies to go with them: quantum dots, HDR, MEMS and more. All of them aim to make the dominant TV technology, LCD, look better. Here’s what they all mean.