Nielsen: High Definition Is The New Normal

As HD continues to revolutionize the quality of the TV watching experience, more than three quarters of U.S households have an HDTV set—that’s up 14% from last year, according to a recent study by Nielsen. What’s more is that nearly 40% of those homes have multiple HD sets. The figure is likely to continue to trend upwards as bulky standard definition sets are swapped out for sleeker and more technologically-sophisticated models.


Two-Thirds Of U.S. Households Have HDTV

According to new consumer research from Leichtman Research Group, 69% of households in the United States have at least one high definition television set, up from 17% in 2006. Over the past five years, 52% of US households adopted HDTV. In addition, 48% of HDTV households have more than one HD set.

Costs Come Down, HDTV Set Ownership Goes Up