As HD continues to revolutionize the quality of the TV watching experience, more than three quarters of U.S households have an HDTV set—that’s up 14% from last year, according to a recent study by Nielsen. What’s more is that nearly 40% of those homes have multiple HD sets. The figure is likely to continue to trend upwards as bulky standard definition sets are swapped out for sleeker and more technologically-sophisticated models.
According to new consumer research from Leichtman Research Group, 69% of households in the United States have at least one high definition television set, up from 17% in 2006. Over the past five years, 52% of US households adopted HDTV. In addition, 48% of HDTV households have more than one HD set.