A survey from SalesFuel and BIA shows spending trends of health care marketers, finds that generative artificial intelligence services are heavily entering the marketing landscape.
It was a year unlike any other in most of our lifetimes, and RTDNA wanted to take a moment to recognize and thank the journalists who have gone above and beyond this year.
Fox Corp. COO John Nallen says the company will cover their company medical insurance payments for the next six months and will waive the copay for telemedicine.
Local TV Ad, Health Care Vertical Forecasts
BIA/Kelsey says the largest marketers in the healthcare vertical including residential care facilities, hospitals and physicians are predicted to spend $2.5 billion, $5.05 billion and $2.6 billion, respectively, on local media in 2018.
Local TV Needs Rx For Its Health Coverage
Health care professionals and journalists say there are problems with the health coverage most of us get on our local stations. To avoid oversimplification and reporting heavily based on press releases, says physician and former broadcaster Tom Linden, TV reporters must be critical; “they have to know the language of medicine and science; and they have to have a good grasp of numbers and statistics.”
Employee Health Care: Conforming To Reform
The major impact the new health care rules in the Affordable Care Act will have on businesses in 2013 will be the need to plan on how to comply with the rules that take effect in another year’s time. Calculating the cost of complying with the ACA involves a careful assessment of new fees, definitions and coverage requirements.
Exclusives
Senate Judiciary Committee Chairman Patrick Leahy and ranking Republican Charles Grassley are asking the Supreme Court to allow live television coverage when it delivers its ruling on President Barack Obama’s health care overhaul.
