General Mills Backs NBCU ‘Healthy’ Initiative

General Mills has returned as a sponsor of NBC Universal’s second annual “Healthy Week,” May 21-27. General Mills is focusing on its Yoplait brand, which will feature short messages and program content, as well as TV commercials. All will run on Oxygen, Style, USA Network and Bravo. There will also be interstitials programs on E! and segments on The Weather Channel.