Hearst Magazines Digital Media has formed a five-person division dedicated to developing, creating and selling original video series for digital platforms. Built over the past six months, the Hearst Originals team is led by Brian Madden, VP of audience, and Michael Mraz, executive director of partnerships for Hearst Magazines Digital Media. Two weeks ago, Hearst hired former MTV and Vice News executive Eric Leven as its director of Hearst Originals, who will be responsible for the day-to-day development of original shows.
Dr. Oz host Mehmet Oz is developing a Hearst magazine that the publisher will begin testing in first quarter 2014 with an initial print run of 800,000 copies. Earlier this month, TVNewsCheck reported that an Oz magazine was in development. Dr. Oz was co-created by Oprah Winfrey’s Harpo Productions and Sony Pictures Television. Hearst also […]