Hearst TV Commits To Impressions Selling

“We have always focused on providing large, quality audiences to our advertisers,” said Jordan Wertlieb, Hearst Television’s president. “Today’s video marketplace requires contemporary measurement metrics.”

TVN FOCUS ON ADVERTISING

TVN Focus On Advertising | TVB Driving Impressions-Based Ad Buying

“In our current multiplatform world, everything is now being sold on an impression basis except linear TV,” says TVB President Steve Lanzano. “We want local TV stations and the ad agencies to be able to sell and buy that way, too. We have been working with the buying agencies for some time behind the scenes and now we are going public.”

Hearst Television Advances Three Executives

Katherine Barnett, Suzanne Grethen and Nicholas Radziul are promoted to senior vice president.

Hadl To Succeed Faubell As Hearst Engineering VP

Stefan Hadl is tapped to succeed Martin Faubell who will retire next year. Hadl will oversee the Hearst stations’ engineering operations and staffs.

EXECUTIVE SESSION WITH BARB MAUSHARD

Hearst Aims For News Transparency, Relatability

Hearst Television’s SVP of news says local newscasts don’t need a radical reinvention to stay relevant to younger audiences, but they must adhere to trust and transparency in a more relatable voice.

DMA 92: JACKSON, MS

WAPT Jackson Expands Saturday Late News

Hearst-owned ABC affiliate WAPT Jackson, Miss. (DMA 92), is expanding its Saturday 10 p.m. newscast. Starting Jan. 19, 16 WAPT News at 10 p.m. will air until 11:05, providing a full hour of local news, weather and sports. WAPT says it will be the only station in the Central Mississippi television market to produce a […]

Hearst, Nielsen Renew Ratings Agreement

The deal provides Hearst television stations with local electronic ratings across its 26 local markets; national TV ratings for its syndicated program, Matter of Fact with Soledad O’Brien, and for Litton Entertainment educational programming, as well as PPM-based audio ratings for WIYY-FM and WBAL-AM Baltimore.

Communities To Be Focus Of Hearst TV Initiative

The year-long Project CommUNITY in the group’s 26 markets will spotlight people and efforts across America working to unite communities in order to foster discussions and to explore innovations that help bridge divides.

DMA 47: ALBUQUERQUE, NM

Lori Waldon Promoted To KOAT President-GM

Hearst chooses its regional news director to fill the top management role at its ABC affiliate in Albuquerque, N.M., succeeding Mary Lynn Roper.

Broadcasters Experiment On Facebook Watch

Hearst, Tegna and the ABC Stations are producing shows for Facebook’s new national platform that is looking for original news programs.