Q&A WITH HELEN SWENSON
AccuWeather’s New Chief Content Officer On How She’ll Make The Brand Stand Out From The Pack
AccuWeather recently hired longtime news executive Helen Swenson to serve as its new chief content officer, tasked with leading America’s longest-running national weather service into a new era. Swenson talks about her decision to return to weather news and join AccuWeather, why weather on television is still essential and how she plans to make the 60-year-old brand stand out in an increasingly crowded TV weather landscape.
DMA 45 (BIRMINGHAM, AL)
LIN Names Helen Swenson GM Of WIAT
The former Weather Channel SVP is brought in to succeed Bill Ballard at the Birmingham, Ala., CBS affiliate.
