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Need Help In Detroit? WDIV Has A Button For That
Graham Media’s WDIV launched a Help Desk to provide answers to every one of viewers’ questions. “It has been wildly successful so far,” says Stephanie Slagle, the company’s VP and chief innovation officer.
TVN’S NEWSROOM INNOVATORS
WDIV’s ‘Help Desk’ Is Direct Line To Rebuilding Viewer Trust
Graham Media’s WDIV Detroit launched a “Help Desk” for viewers aiming to improve the station’s responses to viewer inquiries of all stripes. The result has been a wealth of story tips, first-party data and gratified viewers. Read the full story here.