BuzzFeed Retools Its News Video Strategy

BuzzFeed is gearing up a new video news initiative out of its New York offices to be led by Henry Goldman, who is moving over from running the non-scripted projects at its L.A.-based BuzzFeed Motion Pictures. The new unit “will be the center of a Venn diagram” between BuzzFeed’s news and Motion Pictures divisions, and it will be toying with new formats to see what catches on best with viewers.