COMMENTARY BY HENRY H. PERRITT JR.
Extending The Internet Revolution To Local TV
In March, the FCC will begin its broadcast incentive auction. The auction provides an opening to take advantage of four disruptive changes that together comprise a perfect storm for broadcast television: targeted advertising, stringer news collection, indie entertainment production and migration of workflow infrastructures to the Internet Protocol standard. An Internet-only TV station embracing all four could become a model for vigorous television through the remainder of the century.
