Court Skeptical Of Trump Drug Ads Rule

Drugmakers and the administration headed to court Monday in a fight over a Trump rule that would require companies to disclose the list prices of their drugs in television advertising.

Govt. Wants Drug Price Disclosure Reinstated

The Trump administration is appealing a district court judge’s decision to block a rule that would have required TV and streaming video ads for prescription drugs to include their list price. The move comes around six weeks after a U.S. district court judge blocked the new ad regulation on the grounds that the Health and Human Services agency lacked authority to issue it.

Drugmakers Must Show Prices In TV Ads

The Trump administration on Wednesday said it will require drugmakers to disclose the list price of prescription drugs in direct-to-consumer television advertisements. Pricing details are expected to appear in text toward the end of commercials, when potential side effects are disclosed. TV viewers should notice the change later this year, perhaps as early as the summer.