Nielsen And KWYT-KYPK Yakima Set Ratings Deal

Nielsen and KWYT and KYPK Yakima, Wash., stations signed an agreement under which Nielsen will provide the Spanish-language stations with local TV measurement services. Hispanavisión LLC owns the two, which are affiliated with Estrella TV and Azteca America networks, respectively. As a Latino General Manager of KYPK and KWYT, Orson Bevins recently assumed ownership of […]