Nielsen and KWYT and KYPK Yakima, Wash., stations signed an agreement under which Nielsen will provide the Spanish-language stations with local TV measurement services. Hispanavisión LLC owns the two, which are affiliated with Estrella TV and Azteca America networks, respectively. As a Latino General Manager of KYPK and KWYT, Orson Bevins recently assumed ownership of […]
Hispanavision
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Spot TV 2022: Total +19.2%; Core +4.2%
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
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