Networks Struggle To Appeal To Hispanics

English-language television executives and advertisers desperately want to appeal to the more than 50 million Latinos in the United States (about three-quarters speak Spanish), especially those who are young, bilingual and bicultural, but those viewers seem to want very little to do with American English-language television. Shows meant to reach out to Hispanic viewers often rely on boilerplate characters that fall flat.

Network TV Is Picking Up A Little Español

As Latinos have grown into the largest minority in the United States (new census figures report that one in six Americans are Latino), so has the amount of Spanish on television shows trying to appeal to this growing TV audience.