Key facts: They’re more open to mobile ads and mobile coupons than non-Hispanics. They’re more likely to watch TV live. And when they binge, they really binge.
As tech community leaders rally behind an effort to build a tech hub in South Florida, Miami’s Hispanic media and entertainment industry may be able to teach them a thing or two. That’s because Miami already has become a hub for the Hispanic media industry. Speaking at a Miami Finance Forum event Wednesday, media executives from Cisneros Group, Telemundo, SapientNitro, Imagina US and the Miami Herald pointed out that in their industry, the elements of a healthy ecosystem have already developed.
