Spanish-language media is branching out locally, with more national outlets investing in local Hispanic coverage and more digital-first, Spanish-language news outlets emerging in small cities and towns across America.
While many traditional TV players are looking to diversify beyond linear TV, Univision, with Vince Sadusky at the helm, has spent the past year getting back to its roots as a Spanish-language broadcaster. But while Sadusky believes in the broadcast TV model, Univision’s ratings are challenged, and it has felt increased pressure from its main rival, NBCU-owned Hispanic-targeted broadcaster Telemundo. But Sadusky’s bigger priority, he says, is telling Univision’s refocused story to the ad marketplace.
Univision Communications is rebooting its UniMás network with a focus on live entertainment in the shape of sports, news and reality. May 13 is also premiere day for a 10 p.m. newscast on UniMás. And it’s rebranding its Univision Deportes network to TUDN.
Telemundo promotes the VP of sales at its KTMD Houston to oversee its San Antonio outlet.