Hispanics

Facebook has been going hard after marketers’ TV budgets, and with some success. Now, it’s coming armed with research from Nielsen suggesting it’s a better reach medium than TV for millennials and Hispanics coveted by so many marketers

Buyers are up on the medium and know the value for clients of reaching this demo, but there are challenges, like figuring out how it fits with English-language media.

In a bid to tap the burgeoning English-speaking Hispanic market in the U.S. and around the world, Mexican media giant Televisa has moved to co-produce a host of English-language TV productions with Canada, starting with spy thriller series Duality starring Dougray Scott (Hemlock Grove, Desperate Housewives, Taken 3). Televisa will offer the debut series at Mipcom.

Though Hispanics do share a common ethnicity, their experiences and history are quite different, and understanding that is a key part of putting together an effective media plan to reach them. Aleena Astorga Roeschley, research director and multicultural expert at Communicus, an advertising consultancy, talks about defining bicultural Hispanics, targeting them more effectively, and how to mimic previous campaigns that have worked.

More troubling than its battle with Donald Trump, the Spanish-language broadcaster is dealing with a mixed bag of concerns — the same faced by most TV-based media companies — as it decides to go public.

What’s coming on broadcast and cable, from the debut of La Banda, Simon Cowell’s new Univision show, to Telemundo’s coverage of Pope Francis’ upcoming U.S. visit.

When Telemundo celebrates the best in U.S. Latin pop culture with tonight’s fourth-annual Premios Tu Mundo, live from Miami’s American Airlines Arena at 8 p.m., the Hispanic broadcaster will have more to tout than just its winners. Premios Tu Mundo caps a strong summer for Telemundo, which saw the Hispanic broadcaster close the gap with rival Univision to the smallest it’s ever been. To continue the summer momentum, Telemundo is getting into wearable technology.

More than half say they spend part of their video time on over the top networks, including a growing number of Spanish-dominant Hispanics. Adriana Waterston, SVP of marketing and business development at Horowitz Research, talks about what recent research findings mean for media buyers and planners, how Hispanics can be targeted using this information, and why Spanish-language offerings are finally going up.

Spanish-language networks in the United States are facing a new challenge: a generation of bilingual millennials who are gravitating away from the torrid love stories of telenovelas and brassy variety shows that have been popular for decades on Spanish-language TV. Univision calls this generation “billennials.” And they increasingly consume their media in English.

The company’s Fox International Channels said Thursday it had sold its interest in U.S. Spanish-language broadcast network MundoFox to its joint-venture partner RCN Television Group, ending an ambitious bid by the media company to gain broader entry to the Spanish-language television market, which has long been dominated by Univision and NBCUniversal’s Telemundo.

They rise 3.9% during the first quarter, boosted by strong sales for radio and TV, while overall ad dollars dip. Larger advertisers are now more comfortable targeting Hispanics.

There are media lessons to be learned from the spectacle of bumptious Donald Trump being stripped of multimillion-dollar relationships with Macy’s, Serta, NBC and Univision after making derogatory remarks about Mexican immigrants. Beyond the cost of arrogance and insensitivity, the most important one involves the growth and cultural power of the Hispanic audience.

According to a new eMarketer study, they’re not as young as you may think, and they have less buying power than some would have you believe. They’re not bigger users of social media overall.

With the 2016 election season already in full swing, the Sunday morning ritual of listening to people shout over each other about politics will be a little more diverse, if the National Hispanic Leadership Agenda gets its way.

If your clients are not already targeting Hispanics, it’s time to get moving. New data from the Census Bureau finds that the Hispanic population will more than double by 2060, which has big implications for advertisers. Right now, U.S. Hispanics number 56.75 million. In the next 45 years, that will grow to 119 million. Hispanics will make up 29% of the U.S. population.

Prevenir Es Vivir is designed to educate and empower U.S. Hispanics about important wellness issues.

Participar es Progresar debuted concurrently with an exclusive broadcast of a Town Hall with President Obama on Feb. 25 on Telemundo and MSNBC.

When you think of Hispanic TV viewers, you probably think of Telemundo and Univision first, and rightly so. They capture the largest share of Hispanic viewers. But for media buyers looking to target affluent Hispanics, those who make more than $100,000 per year, they’d be wise to look beyond the big two. Affluent Hispanics tend to watch a greater number of networks than their lower-income peers, according to a study by ThinkNow Research.

They spend much more time online than any other demo, and it’s not just young Millennials. Older people are using mobile. Lee Vann, CEO of Captura Group, a Hispanic digital agency in San Diego, talks about advertising to Hispanics in 2015, why their media habits are so digitally dependent, and how they differ from other demographics.

People of all ages and demographics are watching a lot more online and mobile video. But there is one group adopting this new technology at a much faster rate. Hispanics are driving the huge increases in digital video consumption, according to data released by Verizon. They are72% more likely than other demographic groups to be watching online, on tablets or smartphones.

American firms trying to tap into the fast-growing Hispanic market, particularly those in the news business, are receiving a very clear message: Good luck. The lights are going out at CNN Latino, a year-old experiment by the news network to reach America’s 53 million Hispanics with Spanish-language programming. That comes three months after the shutdown of NBCLatino.com, an English-language attempt that targeted the same demographic.

Raquel “Rocky” Egusquiza is tapped to work with Joe Uva in the newly created post of vice president, community affairs, Hispanic enterprises and content.

The shopping network and Spanish-language TV network have signed a three-year deal to increase sales to Hispanic consumers.

With the rise in influence of the Hispanic consumer, the Hispanic sports fan in the U.S. is quickly becoming a driving force in terms of viewership. Consequently, it’s also become a coveted demo for advertisers to reach.

The greater reliance on English-language news reflects the growing proportion of the 52 million Hispanics who were born or raised in the United States.

Nielsen has identified several unique circumstances that combine to make Hispanics the largest population group to exhibit culture sustainability — ever. Borderless social networking, unprecedented exchange of goods, technology as a facilitator for cultural exchange, retro acculturation and new culture generation combine to enable Hispanic culture in the U.S. to be sustainable.