Kantar Media says national spending from the 10 biggest-spending brands is down 2% so far this year, from about $1 billion to $986 million. In TV, Walmart is spending 22% less than it did last year, Target 15% less and Kohl’s 10% less.
by Mark Miller
Kantar Media says national spending from the 10 biggest-spending brands is down 2% so far this year, from about $1 billion to $986 million. In TV, Walmart is spending 22% less than it did last year, Target 15% less and Kohl’s 10% less.
16 May 2024
23 May 2024