How To Run A Great Assignment Desk

Ruthanne Gordon, senior planning manager at Nexstar’s WXIN-WTTV Indianapolis, explains how to best manage the torrent of information that comes over the assignment desk’s transom, along with how to build strong relationships with community sources and the newsroom’s other journalists. Watch more of TVNewsCheck’s How To videos here.

ICYMI: How To Work Better In TV In ’22

TVNewsCheck’s How To series offers from-the-trenches tips from the industry’s best minds with guidance on making better, more innovative news content, more engaging digital strategies, fostering diversity and improving sales. Head back to work in 2022 armed with novel and effective ideas.

How To Build A Newsletter Strategy

In the latest of TVNewsCheck‘s How To video series, Ken Haddad, digital special projects editor at Graham-owned WDIV Detroit, breaks down successful approaches to developing newsletters that connect with audiences and build meaningful — and revenue-generating — audience engagement. Watch more How To videos here.

 

How To Diversify Your Station’s Workforce (And Keep It That Way)

Grady Tripp, VP and chief diversity officer at Tegna, explains how fostering diversity, inclusion and equity at TV stations can be cultivated by maintaining an inclusive work environment, recognizing and valuing underrepresented groups and securing buy-in from leadership. This is the latest installment of How To, a TVNewsCheck original video series that solicits innovative, practical and actionable advice from TV experts in news, technology, sales and marketing. Earlier episodes: How To Make A Better News Story Working Solo, How To Sell Local OTT Advertising and How To Animate A News Story.

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Get Creative — TVN Is Looking For ‘How To’ Ideas

TVNewsCheck is sharing installments of “How To,” our original video series that solicits innovative, practical and actionable advice from TV experts in news, technology, sales and marketing. TV creatives, put your thinking caps on and tell us what topics you’d like to see explained.

How To Make A Better News Story Working Solo

Brendan Keefe, WXIA Atlanta’s chief investigative reporter, explains how to bring creative storytelling and novel visuals to standups, day turns and investigative stories, and how working alone amps up innovation. For more insights from Keefe, check out this episode of TVNewsCheck’s Talking TV. This is the latest installment of How To, a TVNewsCheck original video series that solicits innovative, practical and actionable advice from TV experts in news, technology, sales and marketing. Earlier episodes: How To Animate A News Story and How To Sell Local OTT Advertising.

How To Sell Local OTT Advertising

Erin Overstreet, VP of digital sales at Gray Television, explains how to frame the advantages of OTT advertising for local clients, the need to break down broadcast and digital sales silos and the importance of simplicity in the process. This is the latest installment of How To, a TVNewsCheck original video series that solicits innovative, practical and actionable advice from TV experts in news, technology, sales and marketing.

How To Animate A News Story

Steven Silcox, a senior designer for CBC News, explains how to add value to a feature news story by using animation. This is the debut installment of How To, a TVNewsCheck original video series that solicits innovative, practical and actionable advice from TV experts in news, technology, sales and marketing.