Report: Over Half Of All TVs Are Smart TVs

Smart TVs now represent a majority of TVs owned by U.S. households and, according to Hub Entertainment Research, it may pose a threat to connected TV devices. The research firm released findings from its third annual “Connected Home” report that suggest ownership of a smart TV set is at 70% of TV households this year. The survey results also suggest that 52% of all TV sets are now reported to be smart TVs, up from 45% in 2020, which Hub said indicates accelerated replacement of older, non-smart TVs.

Consumers Say They’re Paying Too Much For TV

Viewers Just As Likely To Go Online First For TV

Consumers are nearly as likely to turn to an online video source first when they decide to watch TV as they are to go to a traditional pay-TV provider, according to a new study from Hub Entertainment Research. In a new report, called Decoding the Default, Hub found that 47% of consumers said they first go to a pay-TV set-top box for TV, while 45% default to an online source. Hub called the result a statistical tie.

Survey: 55% Have Never Heard Of Next-Gen TV

Inability To Skip Ads Frustrates VOD Owners

Although video on demand is a big benefit to many TV viewers, one element of VOD activity remains a frustration: Not being able to skip through commercials. A new report reveals that 41% of those surveyed say having the fast-forward function disabled on VOD is a major “frustration,” according to Hub Entertainment Research.