LOS ANGELES (AP) — Hilary Duff is asking Disney to find a TV home that’s more appropriate to the grown-up “Lizzie McGuire.” In an Instagram post, the actress who’s reprising the title character for Disney Plus, said the streaming service isn’t the best fit, suggesting Hulu instead. The original series, about a girl whose thoughts […]
Hulu has promoted Chief Marketing Officer Kelly Campbell to president. This comes a few weeks after Disney announced that Randy Freer would be stepping down as CEO.
Marquee Sports Network, the new channel being launched Feb 22 by the Chicago Cubs and Sinclair Broadcast Group, took a big step by making a carriage deal to be streamed as part of the Hulu+ Live TV lineup. It is Marquee’s first over-the-top deal with a virtual MVPD, which is important because it means Cubs fans can watch games if they cut the cord.
Further incorporating Hulu, the premium on-demand and live TV streaming service, into Walt Disney’s Direct-to-Consumer & International division has resulted in the departure of Randy Freer, Hulu’s CEO.
The Media Rating Council today revoked accreditation for measurement services from Extreme Reach, Hulu and Protected Media, and denied accreditation for a service from DoubleVerify. It also granted accreditation for services from C3 Metrics, Hulu and Flashtalking.
Hulu is preparing to roll out new forms of advertising this year — one which will allow viewers to have more say in the ads that play, and another that lets the viewer engage with the brand in question, either by getting information sent directly to their mobile phone or by using QR codes. In later months, It is also considering digital product insertion to enhance the ad opportunities within its own original programming.
The streaming-video hub is starting a trial run of new commercials aimed specifically at binge-watchers, which the company defines as subscribers who watch three or more episodes of the same series consecutively. Over the course of a three-episode session, a specific ad in the last commercial break of each of the first two episodes offers humorous commentary from Hulu and a specific marketer, and acknowledge that a binge session has begun.
Despite an aggressive effort to drive sign-ups, Wall Street worries about the long-term value of Hulu’s promo push.
Premium subscription video platform Hulu pulled in $670 million in advertising — and $1.27 billion in subscription fees — according to a recent analysis of Walt Disney’s yearly 10K filing for 2019.
HBO Max, Peacock and the animated show’s current streaming home Hulu are all in the mix.
Some 42% of millennials say they’d be likely to subscribe to the offering of Hulu, Disney+ and ESPN+, a Hollywood Reporter/Morning Consult survey finds.
After seeing Netflix eat away at their TV businesses, legacy media are targeting the streaming rights for classics like Seinfeld and The Office.
Elaine Paul, CFO of Hulu, is departing the company to serve as CFO and VP of finance at Amazon Studios, working on a global slate of original film and TV production.
Insiders predict bigger content budgets, synergies with sister networks and a juggling act as one company now runs a half-dozen networks and three digital services.
Disney and Comcast announced today that Disney will assume full operational control of Hulu, effective immediately. In return, Disney and Comcast entered into a “put/call” agree regarding NBCUniversal’s 33% ownership interest in Hulu. The deal puts a minimum future valuation on Hulu of $27.5 billion.
Disney and Comcast are holding talks about working out a deal for Comcast’s 30% stake, according to people familiar with the matter. Comcast is now weighing the pros and cons of doing a deal now rather than later, said these people, who asked not to be named because the discussions are private. It’s still unclear if a deal will transpire.
Hulu said Monday that AT&T sold its stake back to owners Disney and Comcast for $1.43 billion, valuing the unprofitable Hulu at $15 billion.
Hulu’s recent price cut for its basic ad-supported on-demand service — with an expected increase in subscribers — will accelerate advertising revenue, according to eMarketer. Its ad revenue is expected to climb 25% this year to $1.82 billion; 23% in 2020 to $2.24 billion; and 21% to $2.7 billion in 2021.
Already the market leader in over-the-top advertising, Hulu is prepping for another big year as viewers continue to flock to connected TV screens — and advertisers chase after them.
Disney wants to get even more control over Hulu: The company is in active discussions with AT&T to acquire the 10% stake that WarnerMedia owns in the streaming joint venture.
Hulu has hired Emmy-winning casting director Barbara Fiorentino to serve as head of talent and casting, marking the first time that the streamer has hired an in-house head of casting. In this role, Fiorentino will oversee the casting of all Hulu Originals projects and work closely with external creative partners on key talent searches for upcoming and current original series.
Walt Disney Co’s Marvel superhero studio will produce four new adult-oriented animated series for the Hulu streaming service, Hulu said on Monday. Disney is reserving new programming for its own online platforms as the company works to transform into digital entertainment.
Hulu has hired two senior advertising executives who will head up two of four new sales units at the video streaming service — Jennifer Donohue and Tracie Maffei.