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NBCU Nets To Promote ‘Hunger Games’ Film

Variety | by TVNewsCheck

NBCUniversal will run 13-minute highlight vignettes of the next installment of Lionsgate’s Hunger Games franchise across many of its networks, the latest example of how many media companies are choosing to run advertiser-backed content in a bid to nab dollars from their sponsors.

‘Hunger Games,’ ‘Divergent’ Films Coming To TNT

Variety | by TVNewsCheck