With its building flooded out, Sinclair’s WCTI New Bern, N.C., had to get creative to bring its viewers news coverage of Hurricane Florence. Facebook carried the load for a few days, and then when it got back on the air, producing newscasts from locations all over town kept viewers in the know. “We have a lot of young people here and I’m impressed by how well they’re taking it and how well they’re doing. They know they have a task,” said Sean Finn, WCTI’s creative services director.
WCTI Greenville, N.C.’s newsroom and studio are still not operational after it flooded during Hurricane Florence. But that hasn’t stopped the staff of the Sinclair ABC affiliate from putting on a newscast every night.
Sinclair Broadcast Group will hold a relief effort, Stand Strong for the Carolinas, all day today encouraging viewers to help those struggling to rebuild. As part of the push, Sinclair will match the first $100,000 of the funds raised nationally.
WWAY, WECT and WSFX in Wilmington, N.C., might be off the air soon due to damage from Hurricane Florence as their generators are running out of fuel to power transmitters.
The Federal Emergency Management Agency, in coordination with the FCC, announced Monday morning that the National Emergency Alert System and Wireless Emergency Alerts tests scheduled for this Thursday, Sept. 20, have been postponed due to “ongoing response efforts to Hurricane Florence.”
Rising water forced a North Carolina TV station to evacuate its newsroom in the middle of Hurricane Florence coverage. Hours before the storm made landfall Friday, workers at Sinclair’s ABC affiliate WCTI had to abandon their studio.
When a hurricane hits, atmospheric pressure drops — but political television commercials on The Weather Channel spike. The number of campaigns and outside groups airing political commercials on The Weather Channel has risen dramatically this week as Hurricane Florence bears down on the Carolina coast, according to a top media research company that keeps tabs on cable advertising.
TV stations in the hurricane’s path begin preparing their infrastructure and personnel for what looks to be a monster storm.
As Hurricane Florence hurdles toward the Carolinas, news outlets are ramping up — and in some cases, opening up — their coverage of the storm.