When Will Hyperlocal Targeting Come To TV News? It Already Has

One of the challenges for local TV newsrooms as they embrace the digital age is balancing broadcasting and narrowcasting: one size fits all versus one size fits me. Websites and apps allow for a degree of personalization that TV has never been able to match. But that may be about to change.

HYPERLOCAL NEWS

Layoffs Hit DNAinfo Chicago

Q&A WITH BRIAN TIMPONE

Journatic: Efficiencies Make Hyperlocal Work

Last month the Chicago Tribune caused a stir by announcing that it would outsource its TribLocal network to content provider Journatic. The announcement stirred up worries of robotic journalism and content farms. In an exclusive interview with NetNewsCheck, Journatic CEO Brian Timpone explains how his company’s process of using algorithms and overseas workers to help gather community news can save publishers millions of dollars by better allocating their newsroom resources.

Q&A WITH BRIAN TIMPONE

Journatic: Efficiencies Make Hyperlocal Work

Last month the Chicago Tribune caused a stir by announcing that it would outsource its TribLocal network to content provider Journatic. The announcement stirred up worries of robotic journalism and content farms. In an exclusive interview with NetNewsCheck, Journatic CEO Brian Timpone explains how his company’s process of using algorithms and overseas workers to help gather community news can save publishers millions of dollars by better allocating their newsroom resources.

BIA/KELSEY ILM EAST: 12

Hyperlocal News: A Failed Business Model?

Too many neighborhood news sites and most that have launched to cover whole cities have focused on content rather than revenue and do not represent a sustainable business, according to a trio of hyperlocal and local veterans who spoke Wednesday at BIA/Kelsey’s ILM East conference in Boston. All three have launched or helped launch companies with approaches they say will pay off.