Cox Media Group said it has launched Neighborhood TV, a free ad-supported streaming service that focuses on neighborhoods in the markets where it owns broadcast stations. The service was tested on desktop and mobile devices in 70 neighborhoods around Atlanta and 30 neighborhoods in the Charlotte area, two markets where GMG owns broadcast stations. It is already generating more than 100 million impressions monthly.
One of the challenges for local TV newsrooms as they embrace the digital age is balancing broadcasting and narrowcasting: one size fits all versus one size fits me. Websites and apps allow for a degree of personalization that TV has never been able to match. But that may be about to change.
Layoffs Hit DNAinfo Chicago
Journatic: Efficiencies Make Hyperlocal Work
Last month the Chicago Tribune caused a stir by announcing that it would outsource its TribLocal network to content provider Journatic. The announcement stirred up worries of robotic journalism and content farms. In an exclusive interview with NetNewsCheck, Journatic CEO Brian Timpone explains how his company’s process of using algorithms and overseas workers to help gather community news can save publishers millions of dollars by better allocating their newsroom resources.
Journatic: Efficiencies Make Hyperlocal Work
Last month the Chicago Tribune caused a stir by announcing that it would outsource its TribLocal network to content provider Journatic. The announcement stirred up worries of robotic journalism and content farms. In an exclusive interview with NetNewsCheck, Journatic CEO Brian Timpone explains how his company’s process of using algorithms and overseas workers to help gather community news can save publishers millions of dollars by better allocating their newsroom resources.
Hyperlocal News: A Failed Business Model?
Too many neighborhood news sites and most that have launched to cover whole cities have focused on content rather than revenue and do not represent a sustainable business, according to a trio of hyperlocal and local veterans who spoke Wednesday at BIA/Kelsey’s ILM East conference in Boston. All three have launched or helped launch companies with approaches they say will pay off.
