Ford, General Motors, Fiat Chrysler, Honda, and Toyota said they would shut down all factories in the region, citing concerns for employees who work in close quarters building automobiles. Nissan will close U.S. factories. Hyundai shut down its Alabama plant after a worker tested positive for the virus.
Hyundai is teasing what promises to be an Extremely Boston commercial during the first quarter of the Feb. 2 game, featuring a number of locally born-and-bred stars. In a press release Monday, the South Korean automaker said the 60-second Super Bowl ad will feature Sudbury native Chris Evans, Newton native John Krasinski, Lexington native Rachel Dratch, and — who else? —Boston Red Sox legend David Ortiz.
In the midst of the 2009 recession, Hyundai made a unique promise: Lose your job and you can return your car and get your money back. Today, as the Korean automaker looks to overcome a sales slump, it is offering several new pledges to U.S. buyers aimed at responding to today’s consumer demands, like transparency and convenience, that have accelerated in the Amazon era.
Director Peter Berg will film, edit and produce the 90-second spot in real time during the game, the automaker says.
Hyundai has replaced General Motors as an official sponsor of the NFL, giving it a platform at some of the most viewed events in the U.S., such as the Super Bowl and playoffs.
Hyundai has decided not to advertise in Super Bowl XLIX, snapping a streak of seven consecutive appearances in the game. It joins a growing list of automakers that frequently buy into the big game but are abstaining for 2015. Hyundai has typically run one or often two commercials in each Super Bowl since 2007.
Hyundai Motor America returns to the big game for the seventh year in a row. The automaker has purchased two in-game spots.
The Korean automaker is working on a 60-second spot that will run right before kickoff, as well as two ads on the pregame show and two during the first and third quarters of the game.