Site Asks Public To Make, Judge TV Ideas

If you think you could make better TV programming than network executives, there’s a website for you: I’d Watch That, which launched five months ago with some heavyweight financial backers. It invites aspiring TV makers to post a “sizzle” reel of up to two minutes in length that demonstrates an idea’s potential to become a series. The public gets to judge the proposals, with research methodology used to analyze the results and create a popularity ranking.