IAB Tech Lab, the digital advertising technical standards body, on Wednesday released id-sources.json to help increase transparency around the use of ID solutions as the advertising industry prepares to transition to a post-cookie world. Today, the id-sources.json standard becomes available for public comment until November 12.
IAB Tech Lab today introduced its Tech Lab Transparency Center (Transparency Center). Its goal is to provide a resource that makes it easy for digital advertising participants — buyers, sellers and ad tech companies — to see which standards media partners have implemented, their level of compliance, certification program results and more. This, it says, […]
Anthony Katsur has been named chief executive of the IAB Tech Lab, a global nonprofit that promotes common standards and technology for digital advertising, at a moment of flux for the digital advertising industry. The appointment comes weeks after Alphabet Inc.’s Google said it would delay its planned removal of third-party cookies in its Chrome browser, a victory for the IAB Tech Lab, which was part of a chorus of industry voices calling for Google to give the industry more time to prepare for the change.