IAB Tech Lab, the global digital advertising technical standards-setting body, today announced key promotions of Shailley Singh, executive vice president, product, and chief operating officer, and Jill Wittkopp, vice president, product. “The digital advertising industry is undergoing changes and solving challenges at an unprecedented rate while simultaneously welcoming opportunities in new and existing environments across […]
The Interactive Advertising Bureau’s IAB Tech Lab has unveiled the Global Privacy Platform (GPP) to standardize U.S. and global privacy preferences for digital ads and wants input on the plan. Getting the privacy part of targeted advertising right could be crucial to the continued health of what has been a booming online ad market. Statista.com predicted that digital ad spending in the U.S. alone will top $200 billion by 2025.
IAB Tech Lab, the global digital advertising technical standard-setting body, announced today that it has elected its 2022 board members. Board members are voted in by the wider membership base and are responsible for determining IAB Tech Lab’s strategic direction during their appointed term. This year, leadership from EMX Digital, GroundTruth, Sharethrough and T-Mobile will […]
IAB Tech Lab, the global digital advertising technical standard-setting body, has hired Jason Jed Raqueno as a senior director, privacy, identity and data protection. In this role, he will oversee emerging privacy technologies, such as the global privacy and accountability platforms and lead privacy working groups where he will work side-by-side with digital advertising industry partners to develop solutions […]
IAB Tech Lab, the digital advertising technical standards body, on Wednesday released id-sources.json to help increase transparency around the use of ID solutions as the advertising industry prepares to transition to a post-cookie world. Today, the id-sources.json standard becomes available for public comment until November 12.
IAB Tech Lab today introduced its Tech Lab Transparency Center (Transparency Center). Its goal is to provide a resource that makes it easy for digital advertising participants — buyers, sellers and ad tech companies — to see which standards media partners have implemented, their level of compliance, certification program results and more. This, it says, […]
Anthony Katsur has been named chief executive of the IAB Tech Lab, a global nonprofit that promotes common standards and technology for digital advertising, at a moment of flux for the digital advertising industry. The appointment comes weeks after Alphabet Inc.’s Google said it would delay its planned removal of third-party cookies in its Chrome browser, a victory for the IAB Tech Lab, which was part of a chorus of industry voices calling for Google to give the industry more time to prepare for the change.