IAB

According to IAB’s annual Internet Advertising Revenue Report, retail media, connected TV and audio advertising experienced double-digit growth with the creator economy helping to spark a social media rebound.

Closed ecosystems benefit; smaller publishers face daunting and costly challenges.

Services across the internet, websites, and apps have become conveniences that consumers just don’t want to give up, although they are willing to exchange data or pay for content and services. The IAB surveyed more than 1,500 consumers to gain insights into how personal data has become the key to access free ad-supported content across the internet and apps, and to what extent consumers understand what it means. The study also examined the role of advertising, consumers’ willingness to pay for free online services, and their preferences and concerns when sharing data.

True cross-platform measurement is also on the industry’s mind, while local linear TV measurement falls further behind.

The Federal Trade Commission is asking a federal judge to reject efforts by the Interactive Advertising Bureau and other outside groups to weigh in on Amazon’s side in a dispute over its alleged use of “dark patterns.” The Interactive Advertising Bureau last month argued in a proposed friend-of-the-court brief that the FTC’s allegations against Amazon amounted to an attempt “to regulate and punish truthful statements made in advertising.”

Interactive Advertising Bureau CEO David Cohen on Monday reiterated the organization’s call for a national privacy law that would override state laws. “If we don’t get public policy right and regulation right, nothing else really matters,” he said at the IAB’s public policy and legal summit here. He added that efforts to shape policy were “priority No. 1” for the ad group.

The Interactive Advertising Bureau on Sunday announced the appointment of Alysia Borsa to chair of the trade organization’s board of directors. Borsa also serves as chief business officer and president of lifestyle at Dotdash Meredith. Borsa, who has served on the board since February 2020, most recently as IAB board co-chair, replaces Krishan Bhatia, president and chief business officer at NBCUniversal Media. Bhatia will remain on the executive committee of the board.

Among the many findings: Led by CTV(+14.4%), every digital channel is projected to see ad spend growth in 2023 while traditional channels will decline year over year.

The good news is that U.S. ad executives project their second-half ad spending will be up an average of 7% vs. what they originally planned, according to a survey released this morning by the Interactive Advertising Bureau. The bad news is that the same sample of ad execs reported their full-year ad spending will be down 31% from what was projected in a similar survey conducted by the bureau in the fall of 2021.

Internet advertisers and others have filed a friend of the court brief at the Supreme Court in support of NetChoice and the Computer and Communications Industry Association, which are challenging a Texas social media law they say will irreparably damage online platforms as advertising vehicles.

Connected TV is expected to fuel strong growth in digital video advertising spending this year, according to a new outlook from the IAB. While digital video ad spending is seen growing 26% to $49.2 billion in 2022, CTV is expected to increase 39% to $21.2 billion. CTV spending increased 57% last year and has more than doubled between 2020 and 2022. In a survey, 76% of video buyers called CTV a “must buy” in their media planning budgets.

As the NewFronts start their first in-person edition in New York since 2019, streaming stats are in for 2021, and the market is officially booming. The IAB, the industry group behind the NewFronts, issued its ninth annual report on online ad spending, finding that connected TV spending exploded to $15.2 billion, up 57%. It forecasts a 39% gain in the current year, to $21.2 billion, meaning a doubling in CTV spending since 2020.

Digital ad revenue in the U.S. rose 35% to $189 billion last year as marketers spent more to reach consumers, according to a report from the Interactive Advertising Bureau and PricewaterhouseCoopers released Tuesday. David Cohen, CEO at IAB, believes that an increase in consumer use of online services and growth of small and mid-size businesses during the pandemic fueled the increase in digital spending — specifically in digital audio and video.

At a time when so-called “attention metrics” are competing for share of industry mind, Dentsu International endorsed a promising one based on a new explicit measure of attentiveness, “intrinsic time-in-view.” “The average consumer sees over 4,000 ads in any given day, so it is imperative that advertisers start evaluating channels through the lens of attention metrics, which are more indicative of meaningful exposures,” Dentsu VP-Global Media Partnerships Joanne Leong, said, following a pitch for Frameplay’s solution during the IAB PlayFronts conference on Tuesday.

A new outlook report from the Interactive Advertising Bureau, based on a survey of nearly 20 buy- and sell-side industry leaders by PriceWaterhouseCoopers and insights from other IAB research, forecasts digital ad spend to reach $165.5 billion next year.

U.S podcast advertising is poised to grow as much in the next two years as in the entire past decade, according to a podcast revenue study conducted by PricewaterhouseCoopers for IAB, released during the association’s Podcast Upfront on Wednesday. Podcast advertising revenue rose to $842 million in 2020, from $708 million in 2019, helped by a particularly robust, 37% year-over-year gain in the fourth quarter.

Despite — or maybe because of — the COVID-19 pandemic, internet ad spending soared 12.2% during 2020 to $139.8 billion, according to a just-released annual report from the Interactive Advertising Bureau and PwC.

As ad-tech companies consider AI alternatives to cookies and other third-party trackers, the Interactive Advertising Bureau is releasing new guidelines and best practices for the use of machine learning at every level of digital advertising production.

The Interactive Advertising Bureau this morning unveiled highlights of the agenda for its annual conference, which will be held virtually March 8-12, and which will feature speakers such as Dr. Anthony Fauci, Sen. Ron Wyden and WPP CEO Mark Read.

The extension will allow advertisers to use a single video ad serving template (VAST) tag to measure impressions and viewability for all of their digital video ads, instead of having to use separate measurement tags for each platform.

David Cohen has been named CEO of the Interactive Advertising Bureau, which represents digital media, effective Sept. 15. Cohen joined the IAB as president in March. He had been a top media buyer, most recently as president of Magna.

Advertising spending on linear television is expected to be down 24% this year, while connected TV ads jump 19%, according to a survey conducted for the IAB. In the new study, digital media tends to show increases despite the COVID-19 pandemic, while advertisers back away from traditional media. Overall, buyers expect 2020 ad spending to fall 8%, with digital up 6% and traditional down 30%.

Linear TV advertising revenues are down 27% because of the Coronavirus crisis according to ad sales executives surveyed by the Internet Advertising Bureau. The executives expect that the crisis will have its biggest impact on advertising between March and June, and they said that declines in digital spending were smaller than those in traditional media.

The Interactive Advertising Bureau, organizer of the NewFronts, is moving the annual pitchfest to June to give presenters more time to prep their virtual showcases.

The IAB is now offering streaming options to members who are abandoning upcoming live presentations as virtual upfronts gain momentum. The group says the option will “let consumer brands, advertising agencies, and publishers design their individual events and meetings to fit their business needs, and facilitate decision-making and buying.” The IAB’s Digital Content NewFront is currently scheduled for April 27-May 6 in New York.

David Cohen, who stepped down as president-North America of IPG Mediabrands’ Magna unit in June 2019 to pursue new opportunities, has been named president of the Interactive Advertising Bureau. He succeeds Patrick Dolan, a 13-year IAB veteran, who will remain a strategic adviser to the association through 2020.

Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in a new report from the Interactive Advertising Bureau. The estimates, part of the IAB’s “Brand Disruption 2020” report released Monday, put U.S. programmatic ad spending at nearly $79 billion — an increase of 87% from 2017, the first year benchmarked in the report.

With no common measurement data, OTT services are playing by multiple rule books, broadcast executives say at TVNewsCheck’s OTT News Summit.

One surprising new entrant is Vudu, the Walmart-owned streaming video company. Vudu has been ramping up its content offerings in a bid to directly take on Amazon Prime Video and other streaming offerings.