Connected TV is expected to fuel strong growth in digital video advertising spending this year, according to a new outlook from the IAB. While digital video ad spending is seen growing 26% to $49.2 billion in 2022, CTV is expected to increase 39% to $21.2 billion. CTV spending increased 57% last year and has more than doubled between 2020 and 2022. In a survey, 76% of video buyers called CTV a “must buy” in their media planning budgets.
As the NewFronts start their first in-person edition in New York since 2019, streaming stats are in for 2021, and the market is officially booming. The IAB, the industry group behind the NewFronts, issued its ninth annual report on online ad spending, finding that connected TV spending exploded to $15.2 billion, up 57%. It forecasts a 39% gain in the current year, to $21.2 billion, meaning a doubling in CTV spending since 2020.
Digital ad revenue in the U.S. rose 35% to $189 billion last year as marketers spent more to reach consumers, according to a report from the Interactive Advertising Bureau and PricewaterhouseCoopers released Tuesday. David Cohen, CEO at IAB, believes that an increase in consumer use of online services and growth of small and mid-size businesses during the pandemic fueled the increase in digital spending — specifically in digital audio and video.
At a time when so-called “attention metrics” are competing for share of industry mind, Dentsu International endorsed a promising one based on a new explicit measure of attentiveness, “intrinsic time-in-view.” “The average consumer sees over 4,000 ads in any given day, so it is imperative that advertisers start evaluating channels through the lens of attention metrics, which are more indicative of meaningful exposures,” Dentsu VP-Global Media Partnerships Joanne Leong, said, following a pitch for Frameplay’s solution during the IAB PlayFronts conference on Tuesday.
A new outlook report from the Interactive Advertising Bureau, based on a survey of nearly 20 buy- and sell-side industry leaders by PriceWaterhouseCoopers and insights from other IAB research, forecasts digital ad spend to reach $165.5 billion next year.
U.S podcast advertising is poised to grow as much in the next two years as in the entire past decade, according to a podcast revenue study conducted by PricewaterhouseCoopers for IAB, released during the association’s Podcast Upfront on Wednesday. Podcast advertising revenue rose to $842 million in 2020, from $708 million in 2019, helped by a particularly robust, 37% year-over-year gain in the fourth quarter.
Despite — or maybe because of — the COVID-19 pandemic, internet ad spending soared 12.2% during 2020 to $139.8 billion, according to a just-released annual report from the Interactive Advertising Bureau and PwC.
As ad-tech companies consider AI alternatives to cookies and other third-party trackers, the Interactive Advertising Bureau is releasing new guidelines and best practices for the use of machine learning at every level of digital advertising production.
The Interactive Advertising Bureau this morning unveiled highlights of the agenda for its annual conference, which will be held virtually March 8-12, and which will feature speakers such as Dr. Anthony Fauci, Sen. Ron Wyden and WPP CEO Mark Read.
The extension will allow advertisers to use a single video ad serving template (VAST) tag to measure impressions and viewability for all of their digital video ads, instead of having to use separate measurement tags for each platform.
David Cohen has been named CEO of the Interactive Advertising Bureau, which represents digital media, effective Sept. 15. Cohen joined the IAB as president in March. He had been a top media buyer, most recently as president of Magna.
Advertising spending on linear television is expected to be down 24% this year, while connected TV ads jump 19%, according to a survey conducted for the IAB. In the new study, digital media tends to show increases despite the COVID-19 pandemic, while advertisers back away from traditional media. Overall, buyers expect 2020 ad spending to fall 8%, with digital up 6% and traditional down 30%.
Linear TV advertising revenues are down 27% because of the Coronavirus crisis according to ad sales executives surveyed by the Internet Advertising Bureau. The executives expect that the crisis will have its biggest impact on advertising between March and June, and they said that declines in digital spending were smaller than those in traditional media.
The Interactive Advertising Bureau, organizer of the NewFronts, is moving the annual pitchfest to June to give presenters more time to prep their virtual showcases.
The IAB is now offering streaming options to members who are abandoning upcoming live presentations as virtual upfronts gain momentum. The group says the option will “let consumer brands, advertising agencies, and publishers design their individual events and meetings to fit their business needs, and facilitate decision-making and buying.” The IAB’s Digital Content NewFront is currently scheduled for April 27-May 6 in New York.
David Cohen, who stepped down as president-North America of IPG Mediabrands’ Magna unit in June 2019 to pursue new opportunities, has been named president of the Interactive Advertising Bureau. He succeeds Patrick Dolan, a 13-year IAB veteran, who will remain a strategic adviser to the association through 2020.
Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in a new report from the Interactive Advertising Bureau. The estimates, part of the IAB’s “Brand Disruption 2020” report released Monday, put U.S. programmatic ad spending at nearly $79 billion — an increase of 87% from 2017, the first year benchmarked in the report.
With no common measurement data, OTT services are playing by multiple rule books, broadcast executives say at TVNewsCheck’s OTT News Summit.
One surprising new entrant is Vudu, the Walmart-owned streaming video company. Vudu has been ramping up its content offerings in a bid to directly take on Amazon Prime Video and other streaming offerings.
The document aims to create “an opportunity to provide further education to the industry as well as to provide guidance to marketers that are curious about the space,” according to a blog post from Doug Fleming, Hulu head of advanced TV, and Adam Lowy, Sling TV director of advanced TV,
The Interactive Advertising Bureau on Wednesday will announce the launch of a training course for digital media buyers and sellers seeking expertise in programmatic advertising technology. The intensive educational course will be taught in person and online by industry executives at LiveRamp, CBS Interactive, Pandora — all with advanced experience and knowledge on the topic.
The Interactive Advertising Bureau released the schedule for a trimmed-down version of the Digital Content Newfronts, which will be held in New York April 30-May 4. The IAB is also planning to launch a West Coast version of the Newfronts, which will be held in the fourth quarter of this year.
The Interactive Advertising Bureau and American Association of Advertising Agencies on Thursday released new terms and conditions for long-form video — a significant update to the T&Cs, which were last updated in 2009
The Interactive Advertising Bureau today released the final version of the IAB Standard Ad Unit Portfolio. The specs include advertising units that allow for the creative to adjust to a variety of screen sizes and resolution capabilities. Based on HTML5 technology, a move Google pushed in 2016, the specs also offer guidelines for augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging and 360-degree video ads.
The $3.7 billion jump represents the second-highest quarter of all time and follows on the heels of the industry’s strongest quarter on record, which was $21.6 billion in the fourth quarter of 2016.
The standard defines the content of an ad using metadata to describe the various components of an ad (image, copy, animation, video etc.). In doing so, the various components can be individually selected for placement based on data triggers, offering marketers the ability to accurately target on a granular basis.
Randall Rothenberg, the head of online advertising trade body the Interactive Advertising Bureau, is urging marketers, ad agencies, tech firms and media companies to take responsibility and help prevent the spread of fake news online.
U.S. advertisers invested $17.6 billion in digital advertising during the third quarter of 2016, according to the latest IAB Internet Advertising Revenue Report released Wednesday.
Sensing imminent regulation of native advertising, the Interactive Advertising Bureau is asking the Federal Trade Commission to proceed with caution. Threatening the future of native ads, the agency said it believed that online ads can be deceptive when they are formatted to closely resemble news stories or other editorial content.
A majority of advertisers already use some form of advanced TV, which includes addressable and interactive TV efforts, in their marketing efforts. But overall media budgets are still low. Still, 70% of advertisers expect to spend more on advanced TV within the next 12 months.
The Interactive Advertising Bureau and its Digital Video Center of Excellence have named a new 19-member board of advisers that it says will work on issues surrounding video’s growth in mobile, over-the-top and all other platforms. It is expected to provide advice that will range from technology to content, measurement, research and even the IAB’s NewFronts.
IAB says mobile ad spending soared by 76% in 2014, to $7.1 billion, accounting for a quarter of all online advertising. It’s now the third-largest digital category, behind search and display.
The category hits an all-time high of $12.4 billion during the third quarter, balancing out slowdowns for traditional media including TV and radio. Digital is up 17% over the 2013 period.
The Interactive Advertising Bureau today announced the preliminary schedule for the digital content NewFronts, which begin with a presentation by The New York Times on April 27 and conclude with a presentation by HealthiNation on May 5. The IAB’s annual NewFronts Research Luncheon takes place the next day.
This new collective organization will build upon the initial work laid out by the IAB Trustworthy Digital Supply Chain Initiative. The new body will have its own board and leadership, the organization will monitor the ad-marketing ecosystem for compliance and develop incentives for broad industry participation and consequences for fraudsters and other bad actors.
For local media companies, the benefits of big data are many, including a positive impact on the bottom line, but harnessing that data presents a challenge. Working with big data invariably means stitching together a solution among a disparate field of vendors, as well as creating an in-house team to analyze the data. Not to mention the potential legal problems. Part one of a three-part special report on local media and big data, looking at the promises and challenges of this fast-changing field. Read part one here. Read the full report here.
As local media companies eye the potential of big data for deepening their engagement with audiences and advertisers, they are learning just how messy, expensive, incremental and imperfect the process can be. In the first of a three-part special report on local media and big data, NetNewsCheck looks at the promise and challenges of this fast-changing field.