Hubbard Makes Measured Moves In Digital
A redesign of its sites, a deal with IB Systems for digital agency sales support and a close eye on how consumers — and the competition — are approaching digital keeps Hubbard Broadcasting’s TV division in the digital game without over-investing on unproven revenue streams, according to Paul Anderson, director of corporate IT for Hubbard Broadcasting’s TV group. In an interview with NetNewsCheck Editor Michael Depp, Anderson talks about his goals for 2014 and hedging the company’s bets in a changing media world.
For Media Firms, CMS World Gets Complex
Content management systems serving the local media industry have taken a quantum leap forward, and choosing the right CMS has become more complicated than ever. Media companies have some difficult choices: select a system from a vendor, build one in-house or use an open-source system. Ron Stitt, VP of digital media at Fox Television Stations: “The pace of development is still constantly accelerating, and the landscape is incredibly complex when you factor in not just the front end but also the underlying platforms, devices, operating systems, display formats, distribution schemes and advertising/tracking requirements.” Part one of a three-part special report. Read the full report here.
