Premion, Tegna’s connected TV advertising company, said it expanded its relationship with IHS Markit to use Polk Automotive Solutions data to target ad campaigns and measure their results. Automotive advertisers using the Premion platform to create regional and local streaming campaigns will be able to incorporate Polk audience segments and data on sales, make and model, price and vehicle type.
IHS Markit
April 19, 2024
Editor on Duty: Mark K Miller.
Stay Connected
Subscribe
Events
-
Streaming Revenue Strategies for Local TV
16 May 2024
-
Collaboration and News Production in 2024
23 May 2024
- View more events