Per-transaction fees and resistance by walled gardens are hampering the development of tools to streamline the complicated world of buying and selling spot TV advertising.
Audio over IP (AoIP) networking technology is experiencing higher adoption among TV broadcasters, prompted in part by a new transport standard ensuring more interoperability. Many of those embracing IP no longer think of audio production as an island, but as connected networks prompting interoperability to become an important factor. Above, SSL’s System T AoIP production system runs on COTS hardware like Cisco switches.
To provide continuing support for broadcasters and media companies at any point in the transition toward software-defined solutions, Imagine Communications is developing several new offerings that it is showing at IBC 2019 (Sept. 13-17, RAI Amsterdam). Across the industry and around the world, broadcasters rely heavily on aging equipment, which may be out of warranty […]
Discovery and ABC both rely on the cloud — one public, one private — to deliver their cable networks. Now broadcasters are looking at how the cloud can benefit not just distribution but also production, whether that means live news or sports coverage or post-production applications like editing.
The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.