TVN FOCUS ON ADVERTISING

Growing Fees Slow Spot Automation Growth

Per-transaction fees and resistance by walled gardens are hampering the development of tools to streamline the complicated world of buying and selling spot TV advertising.

TVN TECH

TVN Tech | Audio Over IP Transition Is Humming Along

Audio over IP (AoIP) networking technology is experiencing higher adoption among TV broadcasters, prompted in part by a new transport standard ensuring more interoperability. Many of those embracing IP no longer think of audio production as an island, but as connected networks prompting interoperability to become an important factor. Above, SSL’s System T AoIP production system runs on COTS hardware like Cisco switches.

Imagine Offers Support For Legacy Equipment At IBC

To provide continuing support for broadcasters and media companies at any point in the transition toward software-defined solutions, Imagine Communications is developing several new offerings that it is showing at IBC 2019 (Sept. 13-17, RAI Amsterdam). Across the industry and around the world, broadcasters rely heavily on aging equipment, which may be out of warranty […]

TVN TECH

With Less Latency, Live From The Cloud Grows

Discovery and ABC both rely on the cloud — one public, one private — to deliver their cable networks. Now broadcasters are looking at how the cloud can benefit not just distribution but also production, whether that means live news or sports coverage or post-production applications like editing.

TVN TECH

Dynamic Ad Insertion Is Key To Broadcast OTT

The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.