To provide continuing support for broadcasters and media companies at any point in the transition toward software-defined solutions, Imagine Communications is developing several new offerings that it is showing at IBC 2019 (Sept. 13-17, RAI Amsterdam). Across the industry and around the world, broadcasters rely heavily on aging equipment, which may be out of warranty […]
Discovery and ABC both rely on the cloud — one public, one private — to deliver their cable networks. Now broadcasters are looking at how the cloud can benefit not just distribution but also production, whether that means live news or sports coverage or post-production applications like editing.
The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.