With Less Latency, Live From The Cloud Grows
November 8th, 2018 by Glen DicksonDiscovery and ABC both rely on the cloud — one public, one private — to deliver their cable networks. Now broadcasters are looking at how the cloud can benefit not just distribution but also production, whether that means live news or sports coverage or post-production applications like editing.
Dynamic Ad Insertion Is Key To Broadcast OTT
August 2nd, 2018 by Michael DeppThe complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.