TVN TECH

Gaming Tech Drives AR/VR Adoption In TV

Cutting-edge news technologists from The Weather Channel, CNN, Brainstorm and Planar are leading a vanguard of broadcasters into including augmented and virtual reality in their presentations. They told a TVNewsCheck webinar last week that advances in video game technology are making that possible.

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Known as “immersive mixed reality technology,” videos like The Weather Channel’s Erika Navarro’s take green screen graphics and merge them with real-time, predictive data from agencies such as the National Hurricane Center. The result is a virtual scenario that unfolds around a studio anchor, engulfing the set with terrifying realism but allowing the anchor to walk viewers through potential weather with newfound urgency.