DMA 68 (ROANOKE, VA)
Va. Road Trip Site Drives More Rev To WSLS
In A Day’s Drive, a microsite from Media General’s WSLS Roanoke-Lynchburg, Va., which caters to users looking for nearby tourist destinations, has helped the NBC affiliate pull in advertisers from around the state. To date, the site has earned more than $120,000 for WSLS since its 2012 launch.
