NBCUniversal’s clients will be able to run non-intrusive, in-game ads across Anzu’s cross-platform gaming inventory — which spans mobile, PC and consoles — and use interactive, data driven, contextual, and programmatic in-game advertising solutions.
On a day that witnessed a sharply rising price for Comscore’s stock, the media-measurement company has struck an agreement with Anzu, a mobile in-game advertising company. With the deal announced Monday, advertisers will be able to measure in-game advertising campaigns in real-time and evaluate their campaigns.
