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The Rapid Rise Of In-House Agencies

MediaPost | by Steve McClellan

The penetration of in-house agencies has increased by 52% in the past decade, according to a study conducted by the In-House Agency Forum and Forrester. And the size of in-house agency teams is growing per the study which notes that 55% of companies with an internal agency added headcount over the past two years, with half employing corporate creative teams of 25 employees or more.