Managing The Social Media Flood With Tech
Social media in the newsroom has boomed to the point where major breaking news stories come with a hashtag to keep people engaged with the story on their social accounts. Broadcasters who want to monitor and air those social updates have plenty of options, ranging from the $600 jury-rigged solution all the way to a $30,000 high-end system.
CMS Vendors Vie On Changing Terrain
Local newspapers and broadcasters today are seeking content management systems that are faster and more complex than ever before. And while vendors are constantly developing new products to keep up with evolving demands, the industry is facing contraction. “There are just too many players, and nobody is really big enough to have any control,” says Internet Broadcasting’s Elmer Baldwin. “There are some that just aren’t going to survive.” Part two of a three-part special report. Read part one here
The Facebook Page and Contest Management Platform provides a single access point to update multiple Facebook pages simultaneously and create, publish and manage Facebook contests.
The Inergize Web CMS now fully integrates AP ENPS newsroom systems, making it easier for TV stations to distribute on-air content on websites, mobile devices and social platforms.
The new tools allow local media sites to add relavant social media content from Facebook, Twitter and YouTube below their own content and integrate weather content from Weather Central.
Exclusives
The Seek it Local hyperlocal business directory now includes mobile apps for Apple iPhone, iPod touch, iPad and Google Android mobile digital devices.
The televison station group will use Inergize’s Web CMS and News Synergy mobile app at its stations, including KSNV Las Vegas; KENV Elko, Nev.; KRNV Reno; and KPVI Idaho Falls-Pocatello, Idaho.
The redesigned station websites with new content sections and other features have increased advertiser visibility and boosted both visits and page views.
Inergize Digital, a provider of fully integrated digital management solutions that generate revenue for local media companies on-air, online and on mobile devices, today announced it has signed five new […]
Stations’ Mobile Apps Showing Promise
TV stations are rolling out apps for smart phones and tablets with the support of technology and software vendors, hoping that the apps will eventually provide a substantial, new source of advertising revenue. Although advertising is the most common way of monetizing apps, some are also experimenting with modest monthly subscription fees.
Inergize Digital, provider of fully integrated digital management solutions for local media companies on-air, online and on mobile devices, today announced it has renewed a multi-year contract with all 13 […]
